My brand

Step into a world of original artistry – where every pattern tells a story and every print is created to inspire and delight. Since 2010, Originella Original® has grown into a beloved design brand, celebrated for its timeless quality and its ability to spread a bit of magic in homes around the world. Each motif is carefully hand-painted by Pia Bergvall Lundén – imaginative, colorful and imbued with playful charm – created with exquisite detail
and a personality in a completely unique expression.

  • CITRONELLE'S AGENCIES

    Since August 2025, a large part of the range has been sold and marketed by Citronelles Agenturer. This mainly concerns interior design details such as trays and kitchen textiles, as well as porcelain mugs.

    Do you have a store? Or are you a buyer and interested in selling my products? Then contact Citronelles Agenturer.

    Citronelles.com 

  • ART LICENSING

    Are you interested in licensing your favorites from my brand? Some product groups are "available". Such as notebooks/stationary as well as puzzles, wrapping paper, etc.

    Get in touch and I'll tell you more.

  • Pia - Original originals®

    I make sure my brand lives and develops. In 2026, a brand new large collection will be launched that I have been working on during the fall of 2025. It will be sold and marketed by Citronelles and launched during the Formex fair in January. Looking forward to this so much!

    Follow me on Social Media for news!

    Instagram @originalella_original 
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